When Chicago-based Lettuce Entertain You Enterprises bought its Big Bowl Fresh Chinese and Thai chain back from Brinker International in March 2005, the company took the opportunity to reposition itself at the forefront of the green movement with a commitment to sustainability, earth friendliness, and quality, authentic Asian cooking. “When we purchased the concept back, being the founders of the concept, we said, ‘Now is the perfect time to re-evaluate and try to grow it ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?
Contact: Desiree Torres Desiree.Torres@penton.com