TAMPA FLA. —Music is an essential marketing tool for many restaurants, but a few chains have found a way to use it to engage consumers by going beyond in-store sales of CDs or additions of their brand names to long lists of musical-tour sponsors. Bonefish Grill is the latest to put a twist on the use of music as a brand builder with the debut of “Bonefish Grill’s Notes From the Road,” a series of one-hour shows on Ovation TV featuring performances shot inside a ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

 

Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
 

Questions about your account or how to access content? 

Contact: Brian Galletta (813) 627-6722 Brian.galletta@penton.com or Desiree Torres (813)-627-6792 Desiree.Torres@penton.com

Already registered? here.