We are all “tweeple” now.Restaurant marketers could be forgiven over the past 18 months for ignoring or dismissing the efficacy of Twitter, Facebook and other social media, but the new technologies have proved their permanence.When Domino’s Pizza controlled the fallout from a truly viral video of employees tainting food with the company’s own YouTube response last year, social media grew from a way to quickly trumpet deals and slogans to become one of the most important communications tools ...

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