Brands aim to boost images by promoting physical activity

With some pointing fingers at the restaurant industry as a contributor to the rise in the nation’s obesity rates, operators have responded not only with more healthful menu offerings, but also by promoting exercise.In the recent past, many companies have established corporate policies or launched marketing campaigns that incorporate the promotion of physical activity as part of a healthy lifestyle.Operators say efforts to educate consumers about the more healthful offerings on their menus ...

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