Breakfast has been performing well and has helped Sonic Corp. stabilize same-store sales, executives of the Oklahoma City, Okla.-based drive-in operator said Wednesday. Breakfast, which the 3,555-unit Sonic began promoting in August, helped it log same-store sales increases in three of the past four months, including December, executives said in a conference call with analysts after releasing its first-quarter report. “Breakfast has been a consistent performer since early ...
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Contact: Desiree Torres Desiree.Torres@penton.com