A report from The NPD Group finds that 31 million Americans skip the morning meal, presenting opportunities for restaurants
Restaurants could expand business by engaging the 31 million consumers who currently skip breakfast, according to a new report from The NPD Group. Ten percent of Americans skip breakfast every day, the Port Washington, N.Y.-based market research firm’s “Morning MealScape 2011” report found. “With 31 million people skipping breakfast each day, there is a significant opportunity for food and beverage marketers to reach these consumers,” Dori Hickey, NPD’s ...
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