A report from The NPD Group finds that 31 million Americans skip the morning meal, presenting opportunities for restaurants
Restaurants could expand business by engaging the 31 million consumers who currently skip breakfast, according to a new report from The NPD Group. Ten percent of Americans skip breakfast every day, the Port Washington, N.Y.-based market research firm’s “Morning MealScape 2011” report found. “With 31 million people skipping breakfast each day, there is a significant opportunity for food and beverage marketers to reach these consumers,” Dori Hickey, NPD’s ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?