Setting forth principles for innovative thinking in a spotlight presentation at The NAFEM 2009 Show in Orlando, Fla., Madison Mount, associate partner of IDEO, a Palo Alto, Calif.-based design firm, ticked off precepts like “strive for empathy,” “become comfortable with the uncomfortable” and “build to think.”To illustrate striving for empathy, Mount told the crowd about an IDEO designer who voluntarily checked into a hospital emergency room to gain understanding about the patient experience ...

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