Badges? Customers don’t want no stinking badges. With apologies to the film “Blazing Saddles,” the novelty of receiving a digital badge or fancy title for repeatedly visiting favorite restaurants through location-based media already appears to be wearing thin with customers, forcing operators to rethink how they recognize users. While badges and titles keep users interested in the game-play aspect of location-based social media, tangible rewards are proving essential in ...
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Contact: Desiree Torres Desiree.Torres@penton.com