Casual-dining chains, many of which originated in the fern bar era of the late-'60s and '70s, are placing a renewed emphasis on their higher-margin bar business as dining-room traffic and food sales continue to slide. This week, P.F. Chang’s China Bistro unveiled a new happy hour promotion in 27 states that offers drinks between $3 and $6 between 3 p.m. and 6 p.m. In November, Ruby Tuesday completed a revamped beverage and bar program, including signature cocktails and premium well liquors ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to the NRN Digital and Print access package, for only a small additional amount, you can get NRN All Access, which includes premium reports such as the annual NRN Top 200 data. Either way, we ask that you register now. We promise it will only take a few minutes!