Restaurants choose to focus on in-store promotions instead of TV spots during the game
Super Bowl Sunday historically ranks as one of the biggest days of the year for marketers, especially restaurant chains looking for the game’s giant TV audience and for a big haul in catering or takeout sales. The crucial difference in 2011, however, is that no restaurants are going to run commercials during Super Bowl XLV. Brands that advertised during last year’s Super Bowl — Papa John’s, Denny’s and Taco Bell — are passing on the $3 million price tag ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!