“The Love Guru” starring Mike Myers didn’t exactly dominate at the box office after its June 20 opening, but that hasn’t prompted any concern among executives of Cinnabon, the movie’s exclusive quick-service sponsor. Indications that the film probably wouldn’t perform as well as Myers’ “Austin Powers” movies were evident from the reviews. Chicago Sun-Times critic Roger Ebert wrote, “This film could have been written on toilet walls by callow adolescents.” The media gossip ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

 

Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
 

Questions about your account or how to access content? 

Contact: Brian Galletta (813) 627-6722 Brian.galletta@penton.com or Desiree Torres (813)-627-6792 Desiree.Torres@penton.com

Already registered? here.