About a month after launching a revamped website, Cousins Subs saw a 10-percent increase in Facebook fans and Twitter followers — and that wasn’t an unintended consequence. While Cousins and other medium-size brands have reported a bump in social media activity after upgrading their “dotcoms,” some observers say the correlation is not necessarily direct. However, they add that the ways in which traditional websites complement social media can get traction if ...
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