About a month after launching a revamped website, Cousins Subs saw a 10-percent increase in Facebook fans and Twitter followers — and that wasn’t an unintended consequence. While Cousins and other medium-size brands have reported a bump in social media activity after upgrading their “dotcoms,” some observers say the correlation is not necessarily direct. However, they add that the ways in which traditional websites complement social media can get traction if ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!