Long before social media was even a gleam in the eyes of restaurant marketers everywhere, McDonald’s was contributing to the development of location-based social media with the seemingly random rollouts of its cultish McRib sandwich. Whenever the elusive McRib popped up in markets across the country, good old-fashioned analog word-of-mouth was used to spread the news among hardcore fans. Over time, though, fans developed “McRib locator” websites to track where the ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.