Avery Block is a brand manager for the Irvine, Calif.-based Claim Jumper restaurants, but she doesn’t work in marketing. Block is part of the casual-dining chain’s human resources team, and the brand she manages is Claim Jumper’s employment brand. Increasingly, restaurant operators are trying to build strong brands not just with customers but also with employees, to improve satisfaction, retention and even loyalty. The longer restaurants can hang on to employees, the more money they can save ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?