When McDonald’s hinted last month in a conference call that it planned to raise prices this year to offset commodities inflation, many quick-service competitors likely were relieved to hear the category giant would do something they’ve all wanted to do for years. “For a long time it’s been a game of chicken; nobody wanted to raise prices,” said Dave Stone, managing partner of the New England Consulting Group. “Now McDonald’s is saying it has to, ...
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Contact: Desiree Torres Desiree.Torres@penton.com