Customers can pay at table, browse menu with new device
California Pizza Kitchen Inc. is testing a touch-screen device in at least three stores that lets guests pay their tabs from their tables, according to an analyst report. CPK is also using the device to market menu items, conduct surveys and recruit loyalty program members, said Brad Ludington of Keybanc Capital Markets Inc., who follows CPK and is aware of some details of the trial through “channel checks.” He added that the technology has possible positive ramifications for the ...
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Contact: Desiree Torres Desiree.Torres@penton.com