Cracker Barrel Old Country Store, which has traditionally billed itself as a family-dining destination for travelers, is now targeting local guests in new television commercials and complementary marketing. The Lebanon, Tenn.-based brand’s new “Handcrafted by Cracker Barrel” campaign is the chain’s first effort to market itself as a local restaurant option. Throughout its 42-year history, Cracker Barrel has located its restaurants right off the nation’s busiest ...
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