Restaurants are bracing for a very difficult year. Reports from around the world indicate that the drop in business in some markets, especially at the high end, may be in the double digits. Surviving and succeeding in these difficult economic times will require operators to re-examine their marketing investments and strategies.In this article we offer a number of tactics that restaurant operators can use to survive and succeed. Our collective experience spans more than 50 years in the ...
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Contact: Desiree Torres Desiree.Torres@penton.com