By better understanding their best customers and plugging that knowledge into their site selection criteria, some restaurant chains are hitting home runs in new trade areas where they previously had little or no market exposure or experience.Dunkin’ Brands, Logan’s Roadhouse, Buffalo Wild Wings, McAlister’s Deli, Papa Murphy’s Take ’n’ Bake Pizza, IHOP, Cereality and others are among brands that are infusing their statistical sales forecasts or newsite modeling software with information ...
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