Server-to-customer menu merchandising is a complex art that is commonly misunderstood, hastily taught and challenging to master.Contrary to popular belief, selling inside the four walls is neither a single thing nor a simple process. It is a skill, and a challenging one at that. Let’s take a closer look at the why, when and how of an effective internal server sales program.First, driving additional revenue and gross margin every shift is a non-negotiable fundamental of business.You can drive ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!