Thoughtful differentiation as both a defensive and offensive strategy was a common subject heard by foodservice professionals attending the 2012 Chain Operators Exchange, or COEX, on Monday. Presented by the International Foodservice Manufacturers Association with a theme of “Emerging Stronger,” COEX 2012 runs Feb. 26-29 at the Red Rock Casino, Resort & Spa in Las Vegas. Emerging stronger is something that supermarket and convenience store prepared-foods programs have done in ...
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Contact: Desiree Torres Desiree.Torres@penton.com