Before consumers decide where to dine next weekend, which of the following do you suppose they are most likely to do? Will they scan restaurant websites for menus or rifle through local papers and magazines for reviews or listings? Will they call places they’re considering for information about the cuisine? Or will they just head out and hope that they like the food and that the prices are reasonable?All of those options seem like a lot of effort just to find a place to eat. But what if ...
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