If MTV opened a juice concept, it would probably be a lot like Dlush Beverage Joint, says founder Jeff Adler, whose title of CEO doesn’t stand for chief executive, but rather chief empowerment officer. Adler’s goal is to empower Dlush employees, called “players,” to not only offer extraordinary customer service, but to “take ownership” of the brand. Based in San Diego, Dlush has six mall-based stores—three in California and three in Dubai and Kuwait. Their ultramodern decor, ...

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