Welcome to the speed of the Internet and the lightning-fast pace at which it can bring a brand to its knees. Dominoâ€™s Pizza of Ann Arbor, Mich., developed a pitch-perfect, if not immediate, response to a roiling public-relations tsunami last month when it ran smack into â€śYouTube Boogergate.â€ťThe lessons that Dominoâ€™s response provides to others in the foodservice industry should be deeply studied and then ingrained into corporate operations. Competitor Pizza Hut, in fact, has ...
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Contact: Desiree Torres Desiree.Torres@penton.com