Welcome to the speed of the Internet and the lightning-fast pace at which it can bring a brand to its knees. Domino’s Pizza of Ann Arbor, Mich., developed a pitch-perfect, if not immediate, response to a roiling public-relations tsunami last month when it ran smack into “YouTube Boogergate.”The lessons that Domino’s response provides to others in the foodservice industry should be deeply studied and then ingrained into corporate operations. Competitor Pizza Hut, in fact, has ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Why Register?
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to the NRN Digital and Print access package, for only a small additional amount, you can get NRN All Access, which includes premium reports such as the annual NRN Top 200 data. Either way, we ask that you register now. We promise it will only take a few minutes!
