An extension of turnaround campaign
(Continued from page 1) Doyle began the company’s day of presentations by comparing where Domino’s was in 2008 to where it is in 2014 to highlight the brand’s transformation across several areas. The chain’s positioning has gone from “uninspired” to “unique,” he said, and the pizza has improved from “just OK” to the current offering that was completely relaunched at the end of 2010. Doyle added that Domino’s has grown from a ...
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