An extension of turnaround campaign
(Continued from page 1) Doyle began the company’s day of presentations by comparing where Domino’s was in 2008 to where it is in 2014 to highlight the brand’s transformation across several areas. The chain’s positioning has gone from “uninspired” to “unique,” he said, and the pizza has improved from “just OK” to the current offering that was completely relaunched at the end of 2010. Doyle added that Domino’s has grown from a ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?
Contact: Desiree Torres Desiree.Torres@penton.com