Zoup!, a 24-unit fast-casual chain based in Detroit and specializing in soup, offers a dozen soups daily from a rotating roster of more than a hundred, as well as sandwiches and salads. That gives the chain a reason to communicate with its customers every day. And it does, sending out 17,000 e-mails to promote the day’s offerings, along with a link for customers to order online.
 Eric Ersher, the founder and managing partner of Zoup!, said the daily communication also means the chain ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

 

Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
 

Questions about your account or how to access content? 

Contact: Brian Galletta (813) 627-6722 Brian.galletta@penton.com or Desiree Torres (813)-627-6792 Desiree.Torres@penton.com

Already registered? here.