Having Words With
Zoup!, a 24-unit fast-casual chain based in Detroit and specializing in soup, offers a dozen soups daily from a rotating roster of more than a hundred, as well as sandwiches and salads. That gives the chain a reason to communicate with its customers every day. And it does, sending out 17,000 e-mails to promote the day’s offerings, along with a link for customers to order online. Eric Ersher, the founder and managing partner of Zoup!, said the daily communication also means the chain ...
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