In a move to increase lunch traffic, First Watch, a daytime-only restaurant chain, is launching a “2 for You” weekday deal that allows customers to choose two items from a menu of half-portions of sandwiches, salads and soups. The $6.89 deal, available Monday through Friday from 11 a.m. to 2 p.m., is being offered at 78 company-owned restaurants. Chris Tomasso, First Watch chief marketing officer, said the breakfast-and-lunch-only concept conducted 12 months to 18 months of ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

 

Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
 

Questions about your account or how to access content? 

Contact: Brian Galletta (813) 627-6722 Brian.galletta@penton.com or Desiree Torres (813)-627-6792 Desiree.Torres@penton.com

Already registered? here.