There is a recipe for success in franchising. The secret is in knowing the four most crucial ingredients:Aunique selling propositionAproven economic modelAn ability to replicateAn ability to trainIf the business you are considering, either as a franchisor or franchisee, is not a clear winner in all four of those areas, then it is best to walk away.Yet many people don’t take those qualities seriously enough or they get sidetracked and follow some rabbit-hole diversions that appear on their ...

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