Amid the deepening economic crisis, a growing number of franchisors are putting their money where their growth is. Before the stock market tanked and the credit markets froze as even Small Business Administration loans became scarce, smaller growth outfits like Trufoods LLC and pizza chain franchisor Straw Hat Cooperative Corp. and chains such as Cold Stone Creamery sought profits as usual by signing up franchisees. But the economic climate has made that far tougher, forcing franchisors ...
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