Friendly’s Ice Cream LLC has appointed Anthony Lavely as its executive vice president and chief marketing officer, filling the last of the executive positions vacated in February with the departure of the chain’s chief executive and chief marketing officers. Lavely was CMO of Church’s Chicken from 2009 to 2011, and before that he was senior vice president for marketing and franchise development for Ruth’s Chris Steak House. He also has held management positions at ...

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