Chain to use Genghis Grill TV to track fans and target marketing
Genghis Grill, a 54-unit Mongolian barbecue chain, has beefed up the digital component of its marketing with the debut of Genghis Grill TV online. The recent adjunct to the Genghis Grill website incorporates such avenues as Facebook, YouTube, Foursquare and Twitter into a one-stop shop for social-media mavens, who happen to serve as the restaurant concept's core demographic of adults ages 18 to 34. “We feel we have the strategy in place. We feel we have the technology in place. We have ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to the NRN Digital and Print access package, for only a small additional amount, you can get NRN All Access, which includes premium reports such as the annual NRN Top 200 data. Either way, we ask that you register now. We promise it will only take a few minutes!