WASHINGTON Restaurateurs counting on a big holiday sales boost from the merchandising of gift cards might be in for some disappointment this season, according to a study by the National Retail Federation. While gift cards are expected to remain popular with shoppers, the NRF’s 2009 Holiday Consumer Intentions and Actions Survey anticipates that Americans will trim their card purchases again this year.The survey predicts that the average consumer will spend $139.91 on gift cards this season, ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!