WASHINGTON Restaurateurs counting on a big holiday sales boost from the merchandising of gift cards might be in for some disappointment this season, according to a study by the National Retail Federation. While gift cards are expected to remain popular with shoppers, the NRF’s 2009 Holiday Consumer Intentions and Actions Survey anticipates that Americans will trim their card purchases again this year.The survey predicts that the average consumer will spend $139.91 on gift cards this season, ...
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Contact: Desiree Torres Desiree.Torres@penton.com