All loyalty programs aren’t necessarily high-priced or high-tech. Since the first The Greene Turtle unit opened in 1976, the concept has offered its Mug Club, available now in all 26 units of the Edgewater, Md.-based chain. Customers buy a mug for about $45, and it hangs at the bar and is taken down for $1-off pints and deeper discounts during happy hours. In addition to promoting repeat business among regulars, the Mug Club also serves as a unique feature of The Greene ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!