All loyalty programs aren’t necessarily high-priced or high-tech. Since the first The Greene Turtle unit opened in 1976, the concept has offered its Mug Club, available now in all 26 units of the Edgewater, Md.-based chain. Customers buy a mug for about $45, and it hangs at the bar and is taken down for $1-off pints and deeper discounts during happy hours. In addition to promoting repeat business among regulars, the Mug Club also serves as a unique feature of The Greene ...
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Contact: Desiree Torres Desiree.Torres@penton.com