LOS ANGELES —Speaking directly to MUFSO 2007’s “Fire Up Your Brand” theme, corporate-branding analyst and consultant James Gregory summed up his advice to chain leaders at the conference by stressing that foodservice brands can best be enhanced through “clear, concise, consistent communication.” In Gregory’s keynote address, the chief executive of Stamford, Conn.-based CoreBrand explained how his company attempts to help clients understand, build, express and measure the ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.


Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!

Questions about your account or how to access content? 

Contact: Desiree Torres Desiree.Torres@penton.com 

Already registered? here.