COLLEGEVILLE Pa. While supermarkets have long been viewed as serious competition for restaurateurs, upscale grocery chain Wegmans Food Markets Inc. is pitting itself directly against foodservice operators with the debut of the brand’s first in-store, full-service restaurant.Called The Pub, the restaurant is located in the chain’s newest outlet, the 132,000-square-foot Wegmans in the Providence Town Center shopping mall in Collegeville, Pa. The restaurant is housed in the store’s Market Café ...

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