With many spending-shy consumers still waiting for the economic storm clouds to pass, a growing number of casual-dining operators are discovering that beefed-up happy hours can boost traffic and provide a financial bright spot in their sales mix. From the all-$5 drinks and small plates at the earlier-than-normal happy hour at Roy’s Hawaiian Fusion to the classic Sizzle, Swizzle & Swirl promotion at Ruth’s Chris Steak House, operators are finding ways to better employ staff ...
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Contact: Desiree Torres Desiree.Torres@penton.com