Dan Dahlen knows more than just a little about creating effective advertising. When he was the worldwide Subway account director at Publicis & Hal Riney in Chicago, he saw Jared Fogle in a “wacky diets” story in a men’s health magazine, tracked him down and put him in a TV campaign that continues today. And who can forget Wendy’s “Where’s the Beef?” campaign in 1984? Dahlen was Wendy’s vice president of national advertising at the time. ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.