For Jim Squire, franchising is the great American dream. When he was group vice president of the franchising division of Arbyâ€™s, he helped the chain double in size. He led franchising initiatives for Great American Cookie Co. and Georgia Cheesesteak Inc. As president and chief executive of Franchise Marketing Inc. he offered his expertise to a broad base of franchisees. He serves on the board of trustees of the International Franchise Association Educational Foundation and is a member of the ...
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Contact: Desiree Torres Desiree.Torres@penton.com