If you’re not one of the first two or three names that come to mind when your prospect is ready to go out for a meal, you’re not even in the game. If you want the best shot at their business, you’d better be No. 1 on the list.One of the reasons franchises make such formidable competition is that they are able to establish nationally known brands. The local franchisee enjoys the immediate benefit of name recognition as soon as they put up the sign. So, what’s the independent restaurateur to ...

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