This past year I have had the good fortune to talk about a subject I am most passionate about, “buzz marketing.” The term was coined by marketing gurus who wanted to spread their message among people through word-of-mouth.Advertising expenditures have now topped the $150 billion mark, with television accounting for approximately 40 percent of all spending. It’s no surprise that the medium exhibiting the highest percentage of growth has been the Internet. The chief reason can be attributed to ...

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