Customers are the lifeblood of the restaurant business, and the ability to keep traffic flowing is essential, especially in challenging economic times. Restaurant operators employ different ways of managing relations with guests, and many have found loyalty programs can be an advantageous tool—not just to offer customers special deals and discounts, but to act as a direct marketing source to a brand’s most dedicated customers.Starbucks, for example, launched its Gold Card initiative late ...
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Contact: Desiree Torres Desiree.Torres@penton.com