LOUISVILLE Ky. Long John Silver’s, a division of Yum! Brands Inc., has named independent ad agency Northlich of Cincinnati as its agency of record. Northlich replaces Omnicom Group’s Element 79 of Chicago on the account. Spending was not disclosed. Northlich also handles public relations duties for A&W Restaurants, another Yum! Brands division, and recently created a “Moove to American” campaign for the chain to promote its use of 100-percent U.S. ...
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Contact: Desiree Torres Desiree.Torres@penton.com