AUSTIN Texas Mama Fu’s Asian House has used direct marketing and e-mail to promote its concept from the beginning. Much of that advertising was sent to potential customers at their workplaces and offices, because, as director of marketing Marcia Oakes pointed out, that’s where many people ponder what they’re going to eat for lunch or dinner. —As a growth-minded, 13-unit fast-casual chain, “It’s useful to reach people where they make ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

 

Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!

Already registered? here.