Restaurant marketers’ jobs are getting more complicated every day, not only with the proliferation of ways to reach customers, but also with the major shift in what post-recession consumers want, said Aric Nissen, vice president of marketing for Minneapolis-based Famous Dave’s, the 184-unit chain of barbecue restaurants. Executives from some of the industry’s largest chains gathered to discuss these forces last month at the fall conference of the Marketing Executives ...
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Contact: Desiree Torres Desiree.Torres@penton.com