As McDonald’s executives pledged to spend $1 billion in an ongoing effort to upgrade the chain with a new more “relevant” design, franchisee Richard Bechguenturian Jr. has unveiled his version of the next-generation restaurant in the Los Angeles neighborhood of North Hollywood. Bechguenturian, who with his family operates 14 McDonald’s in the area, said the goal of the redesign was to offer his customers a setting that is “contemporary, modern and forever ...
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Contact: Desiree Torres Desiree.Torres@penton.com