McDonald’s, long a vigorous proponent of marketing its brand through television and the Internet, is hoping its proprietary in-restaurant video-content network will provide the quick-service chain with yet another way to communicate with customers. Called the McDonald’s Channel, the exact content has yet to be determined. But one of the project’s architects said the network likely would feature a variety of subject matter and “stories” developed by ...
Subscribe To Digital Access
Why Subscribe To NRN Digital Access?
Digital Access gives you unlimited online access to our most premium news and analysis. This includes in-depth stories and insights from our team of editors and guest writers as well as free eNewsletters, blogs, real-time polls, archives and more.
Bonus--Only for Subscribers: Free NRN iPad App
Attention Print Subscribers: While you have already been granted free access to the NRN Digital and Print access package, for only a small additional amount, you can get NRN All Access, which includes premium reports such as the annual NRN Top 200 data. Either way, we ask that you register now. We promise it will only take a few minutes!