New items, value positioning drive global sales increases
McDonald’s Corp. reported Tuesday that global same-store sales rose 3.9 percent in February, driven by strong performance of new menu items and a focus on providing value through multiple dayparts. Comparable sales rose 2.7 percent in the United States in February. The company credited the ongoing positive results in part to the McCafe beverage lineup and the strong debut of Fruit & Maple Oatmeal, which launched at the beginning of 2011. The brand also introduced a Chipotle BBQ ...
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