Looking at more than the menu
Burger King recently marked the end of its first year as a private company after being acquired by 3G Capital Management in October 2010. Over the past year, the chain has been tweaking its menu, with the addition of the premium Chef’s Choice burger line, the addition of soft-serve ice cream and desserts and upgrading core items, including the chain’s French fries and kids' meals. The menu upgrades are part of a four-tier business strategy to improve sales in North America that ...
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Contact: Desiree Torres Desiree.Torres@penton.com