Marketing the new menu
Alex Macedo, senior vice president of marketing for the North America division, said the new menu rollout will be accompanied by one of the company’s biggest media pushes, including television and radio advertising, social media, and the revamp of the BK website. Commercials will feature A-list celebrities, including soccer star David Beckham, singer Mary J. Blige, actress Salma Hayek and comedian Jay Leno. Watch Burger King’s new commercials Over the next three months, Burger ...
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