After increasing emphasis on value promotions for the last several months, casual-dining restaurants in March have either maintained or cut back on promoting lower-priced menu items, according to the latest Monthly Menu Check from Brad Ludington, and analyst from KeyBanc Capital Markets. Among the chains that eliminated value promotions was Red Lobster, which ended its $15 four-course seafood dinner right before Valentine’s Day, while rolling out its Lobsterfest campaign without a ...
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Contact: Desiree Torres Desiree.Torres@penton.com